Stay Saves Strategy
Stay Saves was more than a campaign — it was a brand promise, brought to life. Rooted in the belief that the Stay is what truly defines a trip, I lead the creation of this social-first engagement strategy that positioned Hilton as the hero — showing up in real moments when travelers needed us most.
Built on the “Hilton. For the Stay” platform, we identified real-time opportunities across social where people’s trips were going sideways — missed flights, overbooked hotels, even pet travel gone wrong — and stepped in to Save The Stay. Sometimes that meant booking someone a room. Other times, it meant showing up in real life. But always, it meant proving that It Matters Where You Stay.
This approach didn’t just earn likes and shares — it earned trust, turning social users into Hilton guests and building authentic, lasting brand affinity. We didn’t just talk about care and hospitality — we demonstrated it.
Reesa Teesa
Recognizing the cultural momentum of Reesa Teesa’s viral story, our team acted swiftly — securing a timely opportunity to partner with her at the height of her visibility. Within minutes, we extended a surprise offer for a dream trip to London and Paris, fulfilling a long-held personal wish and delivering on a promise her former partner had broken. The thoughtful gesture not only aligned Hilton with a powerful moment of redemption and joy, but it also drove record-breaking social media engagement — marking Hilton’s highest-performing content of all time.
Tiny House
Tiny House