As part of Hilton’s commitment to creating loyal, lifelong Hilton fans, I helped lead the strategy and execution of the Stay Reel content series — a monthly collaboration between our social engagement and content marketing teams. Each edition of Stay Reel spotlighted real, unforgettable Hilton travel experiences through editorial storytelling and short-form video, reinforcing that at Hilton, the Stay is everything.

Beyond compelling content, Stay Reel served a strategic purpose: each article prominently featured our latest Stay Saves campaign wins — bringing our team’s social success directly into Hilton’s owned channels and connecting back to broader marketing objectives. This wasn’t just storytelling for storytelling’s sake — it was a purposeful, measurable initiative that amplified brand affinity, showcased the emotional value of travel, and consistently aligned with Hilton’s mission to celebrate the moments that matter most.