Jumped on a major cultural moment by gifting Reesa Teesa a dream trip to London and Paris after her 50-part TikTok saga captivated 39M+ viewers

Secured iconic stays at The Trafalgar St. James London, Curio Collection by Hilton, and Waldorf Astoria Versailles – Trianon Palace

Reacted in real-time with a viral TikTok comment (60K likes) that kicked off the partnership

Helped drive 4.3M+ organic plays and 437K+ social engagements across platforms

Earned 10+ media placements including CBS Morning News, New York Times, HuffPost, USA Today, and more

Reesa documented the full experience via her “Reesa Goes to Europe” TikTok playlist — talk about authentic storytelling

Fans went wild: thousands of organic shout-outs, comment sections flooded with praise, and people literally saying they’d switch hotel brands

Drove Hilton’s highest-performing social content to date

Created cross-platform buzz, with conversations spanning TikTok, Instagram, Reddit, X/Twitter, and YouTube

Extended the moment with a branded TikTok Stitch from Hilton — showing up in the moment and owning it