During the 2022 Super Bowl, we ran a Twitter contest on the Hilton Honors account where participants could win 56,000 points by correctly guessing the final combined score of the game. The Points Guy posted an article entitled: Act fast, You could win 56,000 Hilton Honors points during the Super Bowl. To participate in this surprise and delight opportunity, we asked users to follow the @HiltonHonors account and enter their guess for a one-time entry before a 5 p.m. Central Time deadline. The following year, we participated again and helped “Hilton For The Stay” trend, for free, during the Super Bowl.