To support the launch of Hilton’s global brand platform, “Hilton. For The Stay,” we developed the Stay Saves & Engagements strategy — a community-driven approach that positioned Hilton as the “friend in-feed” and everyday hero. By leaning into authentic engagement and real-time connection, we deepened brand affinity and social relevance. While this campaign didn’t take home a Shorty Award that year, the insights we gained became a launchpad — ultimately helping us level up and win the following year.